jennifer is an independent, woman-owned media company. We have a commitment to diversity, community, and collaboration.

Why does this matter?

While women receive just 7% of venture funds for their startup (this number decreases dramatically for WOC & LGBTQ+) and receive loans sizes that are statistically $5k less than men [source]:

• Women-led media provides editorial perspectives that are often ignored by the male-dominated media establishment. (Media Development Investment Fund)

• Women-owned businesses in the U.S. generate $1.7t in sales and employ nearly 9m people. (National Association of Women Business Owners)

• A higher representation of women in senior leadership roles strengthens innovation, improves the journalistic product and contributes to increased financial performance. (Michelle MiJung Kim)

• As a company lead by a woman in her 40s, we’re better at positioning our sponsors. As noticed by so many of us out here, “Brands don’t seem to have captured the “ageless” feeling that a lot of us feel. Ads for women 40+ are about slowing down... not living incredible lives that we’ve earned and can afford.” (quoted response from Fancy NYC survey)

• And finally, research makes it increasingly clear that companies with more diverse workforces perform better financially. (McKinsey & Company)

But even more important than any of that, diversity makes for stronger storytelling. We are a media company, after all and storytelling is our passion.

Want to support us AND be a part of this movement? Join jenX as a founding member.